How to pull off the perfect press event

At Cool As Publicity we regularly pull together launch and press events for our clients. From inviting the right guests and choosing a suitable venue to securing the best coverage, there are a number of things to consider when organising your press event.

When Fresh Business Thinking got in touch and asked me to put together a quick tip guide on how to pull off the perfect press event it really got us thinking about which aspects of these events are the most important.

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