At Cool As Publicity we regularly pull together launch and press events for our clients. From inviting the right guests and choosing a suitable venue to securing the best coverage, there are a number of things to consider when organising your press event.
When Fresh Business Thinking got in touch and asked me to put together a quick tip guide on how to pull off the perfect press event it really got us thinking about which aspects of these events are the most important.
You can read the full piece here: http://www.freshbusinessthinking.com/how-to-pull-off-the-perfect-press-event/
Keep up to date with plenty of business tips from Fresh Business Thinking on Twitter @FreshBusiness.